Meet Your Advisor
A Minnesotan who believes markets can be read and beaten.
Dr. Adam Link, CFP®
I live on a lake in northern Minnesota. I hunt. I fish. I understand what it means to work hard, plan ahead, and protect what you've built. I also spent years in Silicon Valley as a Sr. Engineering Manager at Coinbase, where I watched smart people lose fortunes because their "diversified" portfolios dropped alongside everything else in market crashes.
After three company exits and an IPO, I came home to Minnesota and founded Fireweed Capital for folks who question the "just buy index funds" advice. I believe markets flash warning signs, and ignoring them is like ignoring the weather before heading out on the lake. Eventually, you'll pay the price.
My background includes a Bachelor's in Finance, a Master's in Cybersecurity, and a Doctorate in Computer Science. I hold the CFP® designation and have personally invested in stocks, bonds, 500+ apartment units, real estate syndications, and angel investments. I understand what it means to put your money where your mouth is.
Credentials & Experience
CFP®
CERTIFIED FINANCIAL PLANNER™
Doctorate
Computer Science
3 Exits + IPO
Real-world experience
500+ Units
Real estate invested
Investment Philosophy
Why I believe active management delivers better outcomes
Markets Flash Warning Signs
Indicators exist for a reason. When technical and fundamental signals align, they often precede significant market moves. Ignoring these signals because "you can't time the market" is like ignoring monitoring alerts because "servers usually recover on their own."
Not Losing Beats Gaining More
Avoiding a 30% loss is more valuable than capturing an extra 10% gain. Math favors the protected portfolio: if you drop 50%, you need 100% gains just to break even. Our strategies prioritize downside protection over maximum upside participation.
Uncorrelated Returns Matter
A portfolio that zigs when the market zags provides a fundamentally different experience than one that rises and falls with the S&P 500. When markets drop 30%, you shouldn't have to white-knuckle through the same drop in your portfolio.
Premium Fees, Premium Results
You pay premium fees for real estate syndications and private equity because quality management has value. Active management with downside protection is worth paying for if the alternative is watching helplessly as markets destroy years of savings.
Ready to explore an alternative to passive investing?
Let's TalkSpeaking & Media
Sharing insights at the intersection of tech and finance
FPA Annual Conference 2025
Breakout session speaker at the Financial Planning Association's flagship event
Financial PlanningFeatured on AWS Blog
How I led Coinbase's Cloud Center of Excellence to achieve significant cost optimization
Engineering LeadershipAWS re:Invent 2024
Presented "Scaling to new heights: Coinbase migrates to Amazon EKS and scales 10x"
Tech ConferenceDashCon 2020
Tech conference speaker on data and analytics
Tech ConferencePublished Books
Why I wrote two books questioning the passive investing consensus
Skeptical of passive investing?
Let's talk about why active management might be right for you and whether we're a good fit.