Guard first. Compound second.
You've built something your family depends on. Active portfolio management that reads market signals and protects your downside before compounding your upside. From a CFP® on the Iron Range who built this for his own family first.
*AUM and client count reflect Portfolio Medics, LLC, a registered investment adviser through which Adam Link provides investment advisory services as an Investment Adviser Representative. See full disclosures.
Built for families. Rooted in northern Minnesota.
I watched too many hardworking people lose fortunes because their "diversified index funds" dropped 30% when markets crashed. That's not a plan -- that's hope. Families deserve better.
I built Fireweed Capital for families like mine -- people who've worked hard to build something real and need someone who protects it first. I hold a CFP® designation, a Doctorate in Computer Science, and I've personally invested in stocks, bonds, 500+ apartment units, real estate syndications, and nine angel investments. I understand that guarding what you've built matters just as much as growing it.
I live on a lake on the Iron Range with my family. Whether you're local or across the country, you get an advisor who puts your family first.
Why families choose active management
You didn't build what you have by taking unnecessary risks. Why start now?
Guard what you've built
Not losing money when markets drop is more valuable than capturing 100% of the upside. Our strategies aim to zig when markets zag -- systematic risk management, not gut feelings.
Read the signs
Markets flash warning signals just like the weather. Active management means reading those signals and positioning accordingly, not just hoping things work out.
Real credentials, fiduciary duty
CFP® designation, a Doctorate in Computer Science, three company exits, and an IPO. I bring a disciplined, analytical approach to managing your family's wealth -- and I invest in the same strategies I recommend.
Why pay more for active management?
You invest in quality tools, quality education, quality childcare -- because you know it matters when it counts. The same applies to your financial future. Quality management and downside protection have value that cheap index funds simply can't provide.
- Uncorrelated returns: we aim to perform differently than the market
- Consistent performance that aims to outperform benchmarks
- Protection-focused: avoiding losses matters more than chasing max gains
- Direct access to a local advisor who understands your family's needs
Active Management + Comprehensive Planning
Investment strategies that respond to market conditions, paired with planning that addresses your full financial picture.
Active Portfolio Management
Strategies designed to protect and grow your wealth. We read market signals and position accordingly: active management that responds to real conditions.
Tax Optimization
Proactive tax planning that goes beyond filing. I use advanced software to analyze your returns and find opportunities: Roth conversions, tax-loss harvesting, and strategies to keep more of what you earn.
Financial Planning
Retirement planning, tax strategies, estate planning, and insurance review. A comprehensive approach to help you pass on what you've built to the next generation.
Ready to protect and grow what you've built?
Schedule an introductory call or take our 2-minute quiz to see if we're a fit.
Speaking & Media
Sharing insights on finance, investing, and protecting what matters
FPA Annual Conference 2025
Breakout session speaker at the Financial Planning Association's flagship event
Financial PlanningPublished Author
Two books challenging the passive investing consensus: "Index and Regret" and "Better Than Average"
Financial EducationFeatured on AWS Blog
Led a Cloud Center of Excellence achieving significant cost optimization at scale
Business LeadershipAWS re:Invent 2024
Conference speaker on scaling businesses and managing complex systems
Conference SpeakerPublished Books
Get both books free when you start a conversation