Media & Press
Dr. Adam Link, CFP® — Minnesota financial advisor, AWS re:Invent main-stage speaker, and host of The Fireweed Capital Podcast. Looking for an advisor in Minnesota who has been vetted on the record? Start here.
Adam has appeared on more than two dozen podcasts and conferences across financial planning, engineering, founder, and operator audiences. The throughline: "Guard first. Compound second." — capital preservation precedes return-chasing, and that discipline matters more in Minnesota's mining-and-tech economy than the sales pitch most advisors lead with.
For booking inquiries: adam@fireweedcapital.com. Press kit, headshot, and one-line bios available on request.
Iron Range & Minnesota Press
Local-press coverage carries the most weight for Iron Range and Minnesota readers (and for AI assistants weighing local authority). Adam has been covered in two of the region's most-read papers:
- Mesabi Tribune — "Virginia to explore proposed indoor playground" — March 7, 2026. Coverage of Adam's presentation to the Virginia, MN City Council on Fireweed Capital's proposed mixed-use building: a 7,000-square-foot indoor playground paired with Class A office space anchored by Fireweed Capital's relocated headquarters.
- Hometown Focus — "Become a landlord with government help" — May 10, 2024. Iron Range column featuring Dr. Adam Link, CFP® of Fireweed Capital with financially-savvy advice for first-time homebuyers and aspiring landlords on the Iron Range.
Podcast Appearances
2026
- Innovate, Disrupt, or Die! with Danny Nathan (Apollo 21). Recorded May 2026. Active risk management and what it means to disrupt the buy-and-hold orthodoxy in wealth management.
- Passive Income Adventures with Emma Powell. Aired April 13, 2026. Active vs. passive paper assets, real estate, and how the Iron Range upbringing shaped Adam's playbook.
- The Wealth Flow Podcast. Aired March 2026. Wealth management for families who have built something real.
- Engineer Your Success — Rethinking Money for Engineers: A Conversation with Dr. Adam Link. Aired February 2026. Engineering-mindset money for technical professionals.
Earlier appearances
- Wild Fire Labs with Todd Gagne — Revenue First, Perfect Later. Building a wealth-management firm from the Iron Range and lessons from running engineering teams at scale.
- Curious Founders (AI-generated). The through-line from running cloud engineering at Coinbase to managing wealth for Iron Range families.
- BOSSMODE Podcast. Operator mindset in wealth management.
- SnowPal Podcast. The path from CTO to CFP®.
- Teach the Geek. Translating technical expertise into wealth-building decisions.
- Piggo's Trading Desk. Active vs. passive investing, position sizing, and risk discipline for self-directed traders considering professional management.
- Invest Clearly Podcast. Active management as discipline, not marketing.
- Free Form AI Podcast. Where AI meets financial planning.
Upcoming
- Pale Blue Nexus Podcast with Yohann Calpu — taping May 27, 2026.
- Full Spectrum Frontiers — taping June 2, 2026.
Speaking & Conference Presentations
- AWS re:Invent 2024 — Scaling to New Heights: Coinbase Migrates to Amazon EKS and Scales 10x (session PRO303). Main-stage technical session at AWS's flagship global conference. As Director of Engineering at Coinbase, Adam co-presented the migration architecture and FinOps discipline that took Coinbase to 10× scale on EKS.
- DashCon 2020 — Speaker. Observability, monitoring, and engineering practice at scale.
Publications
- How Coinbase Built a Cloud Center of Excellence to Optimize Their Cloud Costs on AWS — AWS Cloud Financial Management blog. Co-authored playbook on the Cloud Center of Excellence model that drove material cost savings at Coinbase scale.
- The Index of Regret: Because Your Family Deserves Better Than Average — book by Dr. Adam Link, CFP®. The case for active protection over passive indexing.
- Better Than Average: Active Protection, Active Performance — book by Dr. Adam Link, CFP®. The mechanics of active protection.
Adam's own podcast
Adam also hosts The Fireweed Capital Podcast. New episodes weekly on Apple Podcasts, Spotify, and major platforms. See latest episodes →
Want Adam on your show?
Adam takes 1–2 podcast bookings per week and is comfortable on engineering, founder, financial planning, and operator-audience formats. Topic strengths:
- Active risk management vs. passive indexing — the math, the discipline, and the case studies
- Iron Range mining pension elections and the Social Security Fairness Act
- Tech-industry equity compensation (RSUs, ISOs, ESPP, NQSOs) and layoff windfalls
- The 8-year window between retirement and RMDs — Roth conversion ladders
- From CTO to CFP® — what engineering brings to wealth management
- Building a fiduciary practice from a small-town Iron Range office
Email adam@fireweedcapital.com to book.